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Modern Love | The Status quo of Love in the year 2020 (Bachelor Thesis)

Love, a strange phenomenon. We come across it in all sorts of situations in our life, you just can't get around love, no matter how much you resist it. Everything is full of love: music, film, television, art, books, magazines, social media, websites, blogs, videos and so on. No other topic has been treated, sung, described or otherwise processed so often, people love and people love to express this love. Since the beginning of time, people have tried to fathom, explain, analyze and make love understandable, but so far nobody has really succeeded. One of the reasons for this is that love is not always a constant object. Just as mankind has developed and changed over the centuries, so too has love, or the way mankind perceives and deals with love.

So how should you manage to make a constantly changing phenomenon tangible?

 

That's impossible. But we can try to determine the status quo of what we mean by the term “love” in our society today, and we can try to understand how we got there. Has our way of loving through the internet, especially through social media, online dating, streaming services and the associated influences, changed compared to the past? Are we still able to love and bind ourselves at a time when the next best partner is just a click away? And how strongly are we influenced by external influences in our attitude towards love? I tried to answer these and other questions in "Modern Love".

But I would never presume to get to the bottom of these questions alone, so I got reinforcements from the great and influential poets of the past decades, the musicians. In addition to musicians, whose words are mostly timeless but not always up-to-date, I use another tool in this work that could not be more up-to-date: memes. Similar to some lyrics, memes get things so short and sweet that you couldn't express it and therefore shouldn't in some cases.

 

In addition, in order to be able to look at the topic from as many different perspectives as possible and not just to clarify my own point of view, I prepared a survey beforehand and incorporated some of the answers into the work.

The result is a book consisting of 168 pages, divided into 9 chapters and accompanied by typographic illustrations from which I created a series of postcards as a little extra. If you want to read "Modern Love", you can do so here:

(Only in German)

 

https://issuu.com/carolinekeller6/docs/modern_love_web